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Wood Flooring Color Trends for 2023: Embrace Natural and Unique Hues

Wood Flooring Color Trends 2023

As we step into 2023, wood flooring color trends are taking a fresh turn. A decade ago, dark and modern designs ruled the industry. Today, we see a shift towards lighter shades, emphasizing the natural beauty of wood.

As homeowners increasingly seek unique and custom designs, it’s crucial to be aware of the latest trends and techniques. In this blog post, we’ll explore these evolving trends, various wood species and finishes, and the benefits they offer.

Custom Wood Flooring Color Trends and Natural Tones

One of the most popular wood flooring color trends in 2023 is white oak. This versatile material allows for significant color manipulation using reactive products and brings a touch of elegance to any space.

When choosing custom colors, it’s essential to consider that the wood should be sourced from the same region to maintain uniformity in tannin levels, ensuring a consistent color reaction.

The preference for colors may vary based on your location. For instance, in the Hamptons, gray shades are highly sought after. Various techniques are used to create these colors, from mixing different stains to applying tinted waterborne sealers.

European White Oak Flooring Trend

This trend has been influenced by the desire for a natural, minimalist aesthetic that showcases the beauty of the wood’s natural grain and texture.

European white oak is a hardwood species that is known for its durability, stability, and stunning natural variations in color and texture. These planks are typically wider than traditional hardwood flooring and can range in width from 5 inches to 7 ½ inches. This width helps to create a spacious and open feel in any room and allows the natural beauty of the wood to shine through.

Another reason for the continued popularity of this trend is the growing interest in sustainability and eco-friendliness. European White Oak flooring is a renewable resource that can be responsibly harvested and replanted, making it an environmentally conscious choice for homeowners.

Additionally, the natural look of European White Oak flooring fits well with the growing trend towards biophilic design. Biophilic design seeks to incorporate natural elements into the built environment to create a more calming and peaceful atmosphere. Natural wood flooring is an excellent way to bring the outdoors inside and create a connection to nature.

In terms of style, European White Oak flooring pairs well with a wide range of decor styles, from traditional to modern. It can be used to create a warm and cozy atmosphere or a bright and airy space, depending on the accompanying decor and lighting.

Overall, the European White Oak floor trend is expected to continue to be popular in 2023 and beyond, as it offers a beautiful, sustainable, and versatile flooring option for homeowners.

Engineered French Oak Floors

Engineered French oak is another popular option for wide plank flooring. This type of wood flooring is made by layering thin strips of wood together in a cross-grain pattern, which makes it more stable and less susceptible to changes in temperature and humidity. French oak is known for its beautiful, tight grain pattern and natural warmth, which makes it an excellent choice for those looking for a rustic, farmhouse look.

The color of French Oak ranges from light to dark, with warm tones that complement a variety of decor styles. The planks are available in various widths and lengths, allowing for versatility in design.

One of the reasons for the popularity of Engineered French Oak Floors is the ease of installation. Unlike traditional solid hardwood, engineered hardwood can be installed over a variety of surfaces, including concrete, plywood, and existing flooring. This makes it an excellent choice for renovation projects or homes with uneven subfloors.

Another advantage of Engineered French Oak Floors is its low maintenance requirements. The finish applied to the top layer of French Oak provides excellent protection against scratches, stains, and other damage, requiring minimal upkeep over time.

The Engineered French Oak Floors trend is a timeless choice that adds warmth and character to any space. Its versatility in design, durability, and low maintenance make it a popular choice for both residential and commercial spaces. It can be used in a variety of settings, from traditional to modern, and can add value to any home or property.

The Fumed or Ceruse Wood Floors Look

A unique and elegant trend gaining popularity is the fumed or “ceruse” look, where the heartwood and grain showcase contrasting colors.

This effect creates a rich appearance and adds depth to your flooring. While white oak remains the go-to choice for using reactive products, professionals are also experimenting with other wood species like ash and maple to create different looks.

Matte Finishes and Grays

A significant trend in 2023 is the preference for matte finishes, which offer a “flat” look. Matte finishes make it easier to achieve the exact color desired, as they don’t alter the appearance like gloss finishes do.

Gray remains a popular color, with around 65-70% of floors featuring some variation of gray. The range of grays available is vast, including gray-blue, gray-white, gray-black, and even metallic gray. These colors often involve a multi-step process, making them truly unique and custom.

Light Wood and Complex Colors

Light colors are making a comeback, with natural wood shades, stain colors, and even light cerused white oak gaining popularity. This trend is particularly surprising when customers request light colors on species like black walnut or white oak.

“Complex colors” is another trend, referring to layers of color achieved through reactive products and colored oil finishes. Initially, these colors featured extreme contrasts, but today, they tend to be more subtle and tone-on-tone.

Prefinished Wood Flooring

An emerging trend is the preference for prefinished flooring, where the staining and finishing process is completed off-site, and only the installation is done at your home.

This method reduces the time and labor spent on-site and offers a wider range of color options and finishes, as they are factory-applied.

Prefinished floors also come with a manufacturer’s warranty, providing an additional layer of assurance for homeowners.

However, one downside to prefinished flooring is that it can be challenging to replicate the exact color or finish in case of repairs or replacements. It’s essential to be aware of this potential challenge and have a contingency plan in place.

Eco-Friendly Wood Flooring Solutions

With an increased focus on sustainability and eco-friendliness, environmentally friendly alternatives are gaining popularity.

Natural oil-based finishes, waterborne finishes, and low-VOC (volatile organic compound) products minimize the environmental impact and improve indoor air quality.

When choosing eco-friendly products, it’s essential to pay attention to the specific application requirements, as they may differ from conventional products. This attention to detail will ensure a successful and durable result.


As wood flooring color trends evolve in 2023, it’s important for homeowners to stay informed and embrace these changes.

Opting for customization, natural and unique hues, and experimenting with various finishes and techniques can lead to stunning results.

Additionally, considering eco-friendly solutions and prefinished flooring options will help you make a more sustainable and convenient choice.

Remember that working with experienced professionals is key to achieving the desired outcome, and open communication with your flooring expert will ensure your satisfaction.

By staying up-to-date and carefully selecting your flooring options, you’ll be able to create the perfect wood flooring that meets your style and functional needs.

Embracing the latest trends and being open to experimentation will help you achieve a beautiful, functional, and eco-friendly space that you can be proud of.

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